Cherry is Head of Partnerships for Big Venture Challenge. She has over 15 years experience working in strategic communications and management across the business, charity and public sectors. Employers have included the Department of Health, Café Direct, Business in the Community and Social Enterprise UK.
She is a trained coach and has postgraduate diploma in Social Marketing from the University of Brighton. She is a Councillor in Greenwich, where she lives with her husband and young son, and she is currently setting up a local time bank.