Close Encounters of the Corporate Kind

News article
Date: 
25.11.2011
Source: 
Shaftesbury

Thursday saw the 2011 Good Deals Conference – one of the highest profile events in the social investment sphere. This year Dave Dawes, Venture Lead for Nurse First, appeared in the plenary sessions alongside Mark Lloyd Davies, a Senior Director from one of our corporate supporters - Johnson & Johnson, to discuss how our partnership demonstrated the changing nature of corporate social responsibility.

Addressing delegates, Dave said, ‘I have seen mission statements before but I have never walked into a corporate HQ and seen it written in huge letters in the entrance before. This is the J&J Credo: "We are responsible to the communities in which we live and work and to the world community as well. We must encourage civic improvements and better health and education. We must experiment with new ideas".

'Nurse First aims to be a movement of social innovation in health, producing 300 clinicians a year to join a growing existing alumni. We will drive innovation and change in healthcare in a way that J&J, a £100bn corporate operating in 60 countries, can't do on their own. That is why our Partnership makes sense.

'We see the future of CSR investment as organisations genuinely working together to achieve each others’ strategic objectives, not just the donation of excess profits to good causes. If a start-up social venture and a multi-national company can genuinely achieve each others’ objectives then we are no longer talking about left over profits – instead businesses can stack their social investment against other corporate investment decisions.

Dave’s comments were warmly welcomed by delegates.

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