The first weekend in December saw the launch of a new multi-million pound social impact partnership between the UK’s largest food retailer and the UK’s two major food poverty charities. In Britain’s biggest ever nationwide food collection, Tesco’s customers donated over 18,000 trolleys worth of food to the Trussell Trust and Fareshare in one weekend, enough to provide nutritionally balanced meals for over 50,000 people in crisis for at least three days. The partnership is set to develop momentum in 2013 and beyond with several innovative features that demonstrate just how potent it can be when national scale and local presence are effectively combined.
Tesco is bringing to the partnership a multi-million pound investment in social engagement with local communities. The social franchising model enables the Trussell Trust foodbank network to bring both the consistency in execution that a large commercial business requires, and also the essential and impact-enhancing dynamic of a local community-based relationship between passionate volunteers and equally committed Tesco colleagues at each individual store.